FN ISI Export Format VR 1.0 PT J TI A potential-analysis for the development of an online travel platform offering social and sustainable tourism for the social travel agency Strangers & Friends AF Fankhauser, Ilona AU Fankhauser, I AB Strangers & Friends is a start-up company that wants to develop a platform for social and sustainable travel providers. As in the Swiss market such a platform is not existing yet, it is crucial to examine its potential. Therefore, this Bachelor Thesis will focus on giving recommendations for the platform development according to the supply side. To ensure that feasible and successful measures will be determined, various research approaches have been conducted. The term “social tourism” with its concepts and current influencing trends has been investigated by means of a literature review. A comparison of similar platforms in different geographical markets as well as expert interviews in the Swiss tourism industry have been conducted to assess different concepts and strategies in tourism but also to examine the potential of such a platform. Finally, chances and risks have been summarized in a STEEP-analysis and according recommendations have been given for the platform development. ER