FN ISI Export Format VR 1.0 PT J TI Development of family oriented events AF Alther, Jan AU Alther, J AB The thesis is mainly built on six constructive steps. In the first part, a theoretical approach to concepts of managing supply and demand is presented. The next chapter focuses on the destination Flims/Laax. It comprises a portfolio analysis of the existing event portfolio, and reveals unused potentials for further event development. The topic of accurate timing of events to balance demand in off-peak season is investigated. It follows the development of a strategical criteria catalogue which can be applied in the process of event selection and creation. This criteria catalogue is central to the thesis, as it serves as a base for the future development of events. On the base of the criteria catalogue follows a benchmark of family events in alpine destinations. The benchmark reveals best practices in the organisation of family events which then flow in the following chapter. It follows the development of a family event concept for Weisse Arena AG, based on the developed criteria catalogue for strategic selection and creation of events. The thesis ends with controlling accuracy of the developed criteria catalogue based event concept and proves the viability of this tool. ER