TY - THES AU - Matt, Sarah T1 - Event Concept 2017 for the Stanser Musiktage (SMT) Improvement and implementation measures for existing event concept DA - 2016 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Schmidt, Alexander AB - The Stanser Musiktage is a music festival which takes place in Stans, Nidwalden. It is currently facing an increasing competition as well as financial problems. Due to this fact this Individual Bachelor Thesis is focusing on researching improvement and implementation measures for the existing event concept. To ensure that feasible and successful measures can be determined, various research approaches have been executed such as a visitor survey on-site, participant observations, literature review and interviews. Moreover, various event evaluation analysis’ were executed in order to effectively make sure that the future of the festival can be ensured. Lastly, all the analysis carried out have been summarised in a SWOT analysis which supported the identification of the required strategies to improve the event. The defined conceptual modifications then have been implemented in an enhanced event concept for the Stanser Musiktage 2017, which reflects the result of this research paper. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -