FN ISI Export Format VR 1.0 PT J TI The Potential of Russian Market for Swiss MICE Tourism AF Cernostana, Julija AU Cernostana, J AB MICE tourism brings economic, social and intellectual benefits to the tourism industry, but also contributes to the destination’s development. Switzerland has been recognised for years as a competent destination within the Europe’s MICE industry. On the other side, Russian business travellers occupy considerable market share due to their performance on the MICE market. However, the travel intensity from Russia to Switzerland leaves much to be desired. The purpose of this master thesis is to deliver the recent knowledge on the Russian MICE tourism to Switzerland. The aim of the thesis is to provide an insight into the characteristics, preferences and current tendency of Russian MICE market. For the research there has been applied a qualitative approach. The market data was collected by semi-structured expert interviews and further results are going to establish fundamental knowledge of the market. ER