FN ISI Export Format VR 1.0 PT J TI Emotions Live on Top of Zurich AF EIchhorn, Nina AU EIchhorn, N AB In the past years, the event management sector boomed and many new events in different areas were developed. A lot of hotels recognized the matching symbiosis of event management and their accommodation facilities and around the globe they started to attract guests by offering special events in their locations. The Uto Kulm on top of the Uetliberg in Zurich is offering a range of events during the whole year. The hotel works together with the same artists for many years and has a number of wellvisited existing events. In this bachelor thesis, modern event approaches should be evaluated and proposed to the hotel Uto Kulm. Therefore, a target group and hotel analysis followed by expert interviews should bring information about new approaches in the event management sector to create a special summer event, which is state-of-the-art. ER