FN ISI Export Format VR 1.0 PT J TI Conception for a new Mountainbike Event in the region Gstaad Saanenland AF Hofer, Sarah AU Hofer, S AB Mountainbiking has developed in the last years from a trend sport to a mass sport. Although the Saanenland already attracts mountainbiking guests, Gstaad Saanenland Tourism aims to increase the number of mountainbike guests and to position itself as an attractive mountainbike destination. Therewith, also a sustainable mountainbike event should be established which is the objective of this thesis. First, the target group of the new mountainbike event is defined according to the strategy of Gstaad Saanenland Tourism and existing literature. Secondly, benchmarking events are determined which attract a similar target group like the one defined in this thesis. Subsequently, a benchmark analysis is conducted to identify the success factors of these events. An event idea is then established and is improved with the help of expert interviews and an online questionnaire distributed among the defined target group. Finally, the event idea is finalized and requirements for a sustainable implementation are deducted. ER