TY - THES AU - Haldemann, Elena T1 - Millennials: Gym, beauty and well-being DA - 2015 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Kogler, Aurelia AB - ‘Millenials›, ‘generation Mypod’, ‘Igeneration’, ‘generation Facebook’, ‘generation lazy’, ‘generation misunderstood’. This is only a small amount of nicknames which belong to generation Y (1982-2002). Several generational theorists and market researchers tried to explain this generation in depth but due to the fact that generation Y grew up in a completely different and new environment (than other generations), it has become increasingly difficult to define this group. There is substantial interest within the generation perceived regarding clean eating, daily work outs and using spa and wellness products. This thesis consists of a proven study about health and wellness attitudes of millennials. Together with a first mover in budget spa hospitality, the wellnesshostel4000, there was a great opportunity to look deeper into the interests and consumer behaviour of millennials. The main body of the thesis consists of a quantitative study in which 400 millennials were asked to express their attitudes towards sports, health, travel and spa interests. With this information three spa-interest clusters of millennials were created and described. The aim of the thesis is to give recommendations in addressing a distinguished millennial audience for a spa hostel. Implementations can be made to address the generation Y as whole as well as for each created cluster. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -