TY - THES AU - Wappler, Gabriel T1 - Influence of travel related TV and Radio programs on decision making of potential travellers DA - 2011 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Boksberger, Philipp AB - The SRF provides as a part of the service public, the German-speaking Swiss populations with TV and Radio programs that are related to the topic of travel. A significant number of people consume such media products and it raises the question if it also influences them in their decision making as potential travellers. This Bachelor thesis highlights the decision making process in consumer behaviour and specifically in tourism. Furthermore the effect of travel related TV and Radio programs and media as an influential factor are investigated. Research on the travel related media products exist but it has never been examined for the Swiss market from the point of view of a public service broadcast enterprise. The literature review is supplemented with interviews of six experts from important Swiss travel agencies and an expert of SRF. A quasi experiment with two travel programs supports the expert interviews. Recommendations for SRF and travel agencies are concluded from the results. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -