TY - THES AU - Krucker, Jolanda T1 - New Distribution Channels for Leisure Travel T4 - The Case of Swiss International Air Lines DA - 2007 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Boksberger, Philipp AB - A period of rapid change, driven by globalisation, changing consumer behaviour and technological innovation is going throughout the whole tourism industry. The choice of effective distribution channels is becoming one of the most critical and challenging managerial decisions determining the competitiveness and profitability of any organisation. Deregulations, liberalisations and declines in prices and yields are especially affecting the development in the airline business. Therefore, the reconsideration of distribution channels is essential to reach new target groups and to strengthen brand awareness. The paper is made up of three main parts. In the first section, the literature review provides a basis for the research study. Secondly, practical information is gained through case study research. A market analysis and three exploratory interviews, made with Hotelplan AG, Kuoni Reisen AG and TUI Suisse Ltd, provide insights into the transformation processes taking place on the demand- and supply-side. In the last section of the thesis, suitable platforms for the distribution of leisure travel are defined and an effective and sustainable future business model for Swiss International Airlines Ltd is suggested. M3 - Diplomarbeit Tourismus M4 - Citavi ER -