TY - THES AU - Häfeli, Silvan T1 - Ideation phase in the innovation process – A practicable model and base for future research DA - 2018 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Jenni, Urs AB - The ideation phase of the innovation process is still a topic with a lot of potential for academic research. Researchers still try to bring structure to the Fuzzy Front End of the innovation, often without considering the practical usefulness. This qualitative research followed an innovative approach, based on the Design Thinking process, to develop a model which acts as a guideline for the ideation phase. Through semi-structured interviews, five employees of high-tech related enterprises were interviewed. The inductive content analysis revealed challenges and requirements of the ideation phase. Based on the discovered results and on the Open Systems Model, a model was created and filled with knowledge gained from the interviews and academic research. M3 - Masterarbeit New Business M4 - Citavi ER -