TY - THES AU - Ruf, Thomas T1 - Tourism and Nature Conservation T4 - Does marketing correspond with reality? DA - 2009 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Forster, Stefan AB - Tourism highly relies on a healthy natural landscape. This is especially the case for Alpine destinations in the summer season. This bachelor thesis tries to find out how destinations in the Alps are acting to preserve their natural landscape and doing business at the same time. For the thesis the destinations Riederalp Mörel, Grindelwald, Engadin Scuol, Sörenberg Flühli, Kranska Gora, Berchtesgaden and Zell am See Kaprun had been chosen. All destinations are located in the Alps, are medium to large touristic destinations and have a considerable nature protected area in their surroundings. The aim is to find out how much the destinations use nature to promote themselves, what kind of offers the destinations supply and what they do for nature conservation. In order to get the results, qualitative research, including interviews with experts from these touristic destinations, the local nature conservation organizations involved and the administration of the nature protected areas had been done. To sum up, this paper describes the area of conflict between the touristic industry and nature conservation and supplies some theoretical solutions but also delivers an insight of the practical aspects by investigating the destinations. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -