TY - THES AU - Gunterswiler, Tim T1 - Key factors of sustainable «Maiensäss Tourismus» in the Swiss Alps DA - 2007 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Forster, Stefan AB - The first part of the diploma thesis outlines the key factors of sustainable «Maiensäss Tourismus» in the Swiss Alps. Firstly, the concepts of ecotourism and sustainability with its three spheres are described. Secondly, the characteristics of the demand and supply of sustainable Maiensäss Tourismus» are highlighted. The environmental and trend analysis covers influencing factors on the «Maiensäss Tourismus» from a social, political, ecological, economical, and technological sphere. Finally, the five key factors are integrated in the model of sustainable «Maiensäss Tourismus». The second part of the thesis applies the above model on the current «Maiensäss-Resort» project Aclas Heinzenberg. The main focus is on the moment of truth, when the demand and supply side meet. In the first chapter the philosophy, location, target group and business model of the project are described. In addition, deviations from the definition of sustainable «Maiensäss Tourismus» are pointed out. Secondly, an extensive SWOT analysis is conducted, resulting in strengths, weaknesses, opportunities and threats of the project. In the final chapter implications and recommendations are derived. M3 - Diplomarbeit Tourismus M4 - Citavi ER -