TY - THES AU - Küng, Marco T1 - Promotion of wine tourism in Thurgau T4 - What needs to be done to have an attractive wine tourism offer? DA - 2012 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Tromm, Peter AB - One year ago the wine farmers association bundled sales and production together, hence with the new founded umbrella organisation named the wine farmers association Thurgau, the field of wine tourism got its first recognition. During that time first contacts were made with Thurgau Tourism, to market and position wine tourism in Thurgau. Nevertheless wine tourism has not reach the level of importance the wine farmer association wished it had. Thus the aim of this Individual Bachelor Thesis is to give adequate, feasible, doable and marketable ideas on how to promote wine tourism in Thurgau. The Individual Bachelor Thesis consists of four expert interviews involved in wine tourism. As well as two quantitative surveys to have on the first hand the tourism behaviour of tourists in Thurgau and on the other hand to have an inside of the wine tourist in Thurgau. Furthermore literature concerning wine tourism were gathered and analysed and together with a SWOT and a Benchmarked ideas on how to promote wine tourism in Thurgau were formulated. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -