FN ISI Export Format VR 1.0 PT J TI Suggestion for a multilingual website AF Jucker, Corinne AU Jucker, C AB The Internet has changed the tourism industry dramatically; tourists from all over the world plan and book their stay online, which makes the website of a Destination Marketing Organisation (DMO) to an essential marketing tool. Being aware of this, Zermatt Tourismus has recently introduced a new, innovative website. Since international tourists create approximately 60% of Zermatt‘s overnights, website language is an aspect worth to pay special attention to. The aim of this Bachelor‘s Thesis is to recommend which languages make sense to insert on the new website. Additionally, intercultural travel and booking behaviour is analysed in order to figure out whether it is advisable to set up various, target-market tailored contents and if so, what information should be included. In order to meet these aims and objectives, quantitative data in form of an online survey, as well as qualitative data are collected. ER