FN ISI Export Format VR 1.0 PT J TI UCI MTB World Cup and UCI MTB & Trial World Championship Lenzerheide AF Formoso, Luca AU Formoso, L AB In the past, Swiss Cycling athletes have been very successful at international competitions. In order to provide the Swiss athletes the chance to present them to their home audience, Swiss Cycling launched the project «MTB Events in Switzerland». This includes UCI Mountainbike World Cups between 2015 and 2017 as well as the UCI Mountainbike and Trial World Championship 2018. Such events fit perfectly into the strategy of Lenzerheide, since their aim is to become the leading Mountainbike destination in Switzerland. The aim of this Bachelor Thesis is to create an effective Marketing Mix in order to promote the bike events. The basis is given by the analyses necessary according to the theory. Furthermore, other events such as Mountainbike World Cups, European Championships and World Championships as well as the upcoming Cyclo-cross World Championship have been analysed. In order to include customers expectation, a survey has been conducted in order to find out the willingness to pay, with whom they probably will visit the event and therefore, what ticketing categories should be offered. Finally, the different analyses and the results of survey have been compared and the best practices have been reformulated into tailored recommendations for the UCI MTB World Cups and the UCI MTB & Trial World Championship in Lenzerheide. ER