TY - THES AU - Jörimann, Valeria T1 - Supplementary Value-Added Services for Revenue Growth in Alpine Hotels during Off-Peak Season DA - 2019 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Gertschen, Alex AB - Fideriser Heuberge (FH) is a mountain lodge-type accommodation and a popular winter destination which is located in Prättigau. During peak season, activities such as sledging and skiing are in high demand and therefore, FH enjoys high occupancy rates. To increase occupancy rates during off-peak season (from June to October), FH has put more focus on offers such as wedding services (WS) but it has not been a success. The main objective of this thesis is to provide advice to FH on how to improve their situation during off-peak season. We evaluate FH’s status quo using SWOT analysis which is based on literature review and multiple interviews to find out if WS fit well in the current strategic direction. Market conditions and competitors’ service portfolios are also analysed. Finally, prerequisites for success and recommendations in terms of strategy, positioning and marketing are provided. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -