TY - THES AU - Röthlisberger, Janine T1 - Sponsorship Problems and Challenges in Fringe Sports T4 - The case of bobsled and skeleton sports DA - 2012 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Schocher, Jon Andrea AB - In Switzerland, around 83 national sport federations are attached to Swiss Olympic. Most of them are unknown by the general public and hence are called ‘fringe sports’, indicating that the sport does not receive much attention, be it from media or society. As a result, it might be assumed that there are certain challenges and problems for athletes, teams or federations with regard to the finding of sponsors. As there is not much literature available on sponsorship in fringe sports, this thesis analyzes sponsorship structures and processed in fringe sports on the basis of bobsled and skeleton sports in Switzerland. Also, a comparison is drawn to sponsorship approaches and practices of other (fringe) sports. The critical success factors of sport sponsorship are evaluated as well as recommendations for sponsorship improvements are provided. In order to address the before mentioned aims, twelve in-depth interviews were conducted including four athletes, two federations, two sponsors of federations, three sponsors of athletes and two sport management agencies. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -