TY - THES AU - Farinha Martins, Sandra T1 - Switzerland is soo expensive! T4 - Identifying Swiss low-cost tourism products by analysing tourists price-value perception DA - 2015 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Gerber, Dominique Roland AB - Switzerland Tourism is the national organisation which is in charge of promoting the Swiss tourism abroad. Their task is to make Switzerland look attractive to people abroad and to encourage people to visit the country. In order for them to succeed many factors play a great role. One of them is the prices that exist in Switzerland because these prices can be a factor that determines whether a person want to visit the country or not. Since the country is seen as an expensive destination the question is if there are options which are low priced. This Bachelor Thesis has therefore the task to give ideas on how to enjoy and experience Switzerland during summer when having a small budget with the help of interviews with people currently staying in the country. In-depth interviews are conducted in the cities Lucerne, Bern and Zurich with European leisure-summer-city tourists and exchange students to find out how they feel about the prices, image and experiences in Switzerland and what their expectations were. The collection was adjusted to the expectations of the respondents and is proposed together with a short marketing concept as a recommendation for future steps. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -