TY - THES AU - Kull, Simon T1 - New Airline Business- and Operating Models T4 - The case of Helvetic Airways AG DA - 2008 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Wittmer, Andreas AB - Since the first propeller flight in 1903, many things changed in the airline industry. One thing though stays constant, the wish of humanity to travel by airplanes. Within the last century the airline industry has developed enormously, particularly in terms of business- and operating models. Different strategies such as low cost, charter or network models have experienced ups and downs and are becoming increasingly difficult to differentiate since many airlines mix them to new and indefinable models. This thesis explains the different components, namely the business model, strategy and operating model, an airline consists of. A focus is laid on the different strategies which are closely interlinked with the business- and operating models. The question nowadays is, whether a new business model and therefore also a new operating model is feasible and how it differentiates itself from the existing ones. Interviews made with airline executives of different Swiss airlines as well as with aviation experts give a deeper insight. The initiator of this research is Helvetic Airways, hence the author analyses their business- and operating model as well as their strategy in particular and finally provides recommendations for the future. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -