TY - THES AU - Kunz, Tanja T1 - Measures for the resort Grindelwald to improve the information services for individual travellers in summer DA - 2020 CY - Chur PB - Fachhochschule Graubünden A3 - Bumann, Frank AB - The aim of this bachelor thesis is to improve the information management in Grindelwald. The focus is on individual guests in summer, who stay overnight. Both offline and online offers are analysed as well as the needs of the guests and the visitor streams. Under consideration of current trends, for example digitization, a catalogue of measures is presented to help optimizing the information management for the destination management organization as well as for the service providers. First, the existing literature is analysed and combined it with a practical research in Grindelwald. The literature review and the visitor stream workshop from the University of St. Gallen served as a basis. Furthermore, a guest survey was conducted and linked to interviews with the service providers in Grindelwald. Recommendations are presented for the tourism organization and the service provides in Grindelwald on how to improve the information services. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -