TY - THES AU - Nosetti, Celia T1 - Revenue Management at LUZERN HOTELS T4 - Analysis of the current situation, description of the intended situation and derivation of recommendations DA - 2015 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Hörburger, Norbert AB - LUZERN HOTELS is the trade- and professional association of hoteliers in the city of Lucerne and the surrounding area and is therefore a part of the Swiss Hotel Association hotelleriesuisse. Revenue management has become increasingly popular in the hospitality industry over the past years. Research on the actual usage of revenue management in Switzerland is still scarce. The thesis analyses the current situation of revenue management technique use among the members of LUZERN HOTELS through a survey that has been conducted with the member hotels and through an empirical hotel price investigation. The findings of the current situation are then compared to an intended state of revenue management that has been derived from existing literature and the opinions of revenue management experts. Furthermore, recommendations on how to improve the current situation of revenue management technique application are made. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -