TY - THES AU - Redlich, Maria T1 - Waldhotel Davos: Strategic Development of its Spa T4 - Elaboration of a new wellness concept according to guests requirements and current infrastructure DA - 2015 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Hörburger, Norbert AB - On the basis of a clear positioning strategy, the purpose of this thesis is to develop a concept for a new spa of the Waldhotel Davos. The hotel’s actual spa is obsolete and in urgent need of renovation. The aim of this thesis is to elaborate a wellness concept according to the guests’ requirements and the current infrastructure. With this in mind, the greatest objective is to find the best solution with moderate financial resources that do not exceed the budget. The study was conducted for the Waldhotel Davos. 60 hotel guests were questioned for their requirements. Additionally, six semi-structured interviews with benchmark hotels and four semi-structured interviews with experts of the spa industry were conducted. The guests’ statements, experiences of the hotel managers from well-known and successful properties as well as the experts’ advices made a valuable contribution to the outcome. The findings finally suggest a new wellness concept that fits the guests’ needs and the current infrastructure of the Waldhotel Davos. M3 - Masterarbeit Tourism M4 - Citavi ER -