TY - CHAP SN - 9780367280574 AU - Wittmer, Andreas AU - Hinnen, Gieri AU - Linden, Erik T1 - Airline passengers T2 - Air Transport Management. An International Perspective ED - Budd, Lucy ED - Ison, Stephen PY - 2020 CY - London PB - Routledge, Taylor & Francis Group ET - 2nd Edition SP - 165 EP - 177 AB - This chapter offers an overview of how to segment airline passengers, define customer value, and retain airline passengers. It also underlines the demographic changes and illustrates the influence of ageing passengers on airline operators and the air transport sector. This chapter examines airline alliance loyalty programmes and highlights their benefits from a passenger perspective. It provides an understanding of the essential techniques of airline passenger segmentation and retention and identifies the customer value of airline products as well as understanding the impact of an ageing society on air transport. DO - 10.4324/9780429299445 M4 - Citavi ER -