FN ISI Export Format VR 1.0 PT J TI Mission Gambia AF Keller, Joshua AU Keller, J AB What does business in emerging markets entail, and how does one begin a hospitality venture in The Gambia? This thesis examines business in developing markets, followed by the focus on the (African-)tourism industries. The paper goes on with specifics on conducting business in The Gambia and how things operate there when considering opening a hostel. The author met important new connections during a three-week visit to The Gambia and spoke with numerous experts. The results of this trip provide knowledge that is pertinent to this hostel project, which should soon become a reality. As a result, a section that lists the components of a business plan is followed by the one for the hostel “The Smiling Host” in Gambia. The study’s findings demonstrate that the author got a significant amount of knowledge that will be useful for this project in a developing market and that he advanced this project by a significant amount. It is a project that must be completed step by step and requires time. ER