TY - THES AU - Hauser, Daniela T1 - Employee Retention T4 - How to keep Key Players within the Company DA - 2008 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Wyssen, Theophil AB - The retrogressive birth-rates, the increased life expectancy as well as the perceived lack of talents on the labor market will lead to a rethinking of the human resources development programs. The consequences of these changes are that companies have to adapt their retention incentives according to the requirements of their employees in order to keep them within the company. Intrinsic motivational factors as well as monetary incentives need to be taken into account to stay competitive. Moreover, a stagnating unemployment rate challenges companies to attract potential applicants on the market. A strong brand and a positive employer image are therefore indispensable. The thesis aims to find out how Swiss International Air Lines can find and retain their talents. The paper is based on three main parts: The literature review and the analysis of Swiss International Airlines provide a basis for the empiric part, which includes the study of the employee survey, 21 expert-interviews and a benchmark, where four airlines are compared in order to find out best practice in the field of employee retention. The findings are discussed in the last part, where appropriate recommendations for Swiss International Airlines are made. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -