TY - THES AU - Flepp, Roman T1 - Strategic Destination Development T4 - The Case of Brigels DA - 2009 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Schuckert, Markus AB - Alpine destinations like Brigels are under tremendous pressure. The competition is strong not only on the canton level, but also internationally. Today’s customer can choose between beach holidays in Thailand or hike holidays in Switzerland for almost the same price. Therefore not only national tourism institutions like Switzerland Tourism or cantonal institutions like Graubünden Ferien are challenged, but also the local tourism organisations and even the individual service providers. It is all about providing an exceptional holiday experience and ad value to customers. To do so it is required to create attractive and bookable products. The product management approach seems to be a promising organisation form for destinations in order to meet the expectations on product management issues and positively impact the development of a destination. Therefore product management can be seen as an important strategic destination management task. What product management is, and how it operates on the destination management level, is analysed in this paper. Doing so the author examines if it should be suggested for Brigels to convert into a product management organisation. Furthermore, a product idea for Brigels is developed. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -