FN ISI Export Format VR 1.0 PT J TI The implementation of digital technologies in Swiss art museums AF Jenzer, Eugenia AU Jenzer, E AB To keep up with modern trends and meet their audiences’ expectations, museums worldwide implement different digital technologies to communicate with their visitors and enhance exhibitions. This study aims to provide two of the biggest Swiss art museums – Kunstmuseum Bern and Zentrum Paul Klee – with the recommendations for their digital strategy, which is now at the preliminary stage. The research uses both, qualitative and quantitative approaches. Content analysis, on-site observations and semi-structured expert interviews seek to investigate the digital strategies of the biggest Swiss art museums, as well as the principles and difficulties of its implementation. A quantitative survey aims to reveal the visitors’ attitudes to the technologies in art museums and to evaluate their motivation to use them in the future. The finding will support the museums’ administrations to develop their digital strategy, as well as aims to aid research concerning digitalisation in Swiss art museums. ER