TY - THES AU - Krainz, Flurina T1 - The benefits of corporate donations T4 - A case study on “There-for-Trees” DA - 2022 CY - Chur PB - Fachhochschule Graubünden A3 - Nicklisch, Andreas AB - There-for-trees is a project founded in 2019 by the crowdfunding platform There-for-you. They work with school classes to plant trees all around Switzerland. This thesis analyzes the project's corporate donations, as this is how most funds are currently financed. It is essential to know and understand the most crucial factors influencing the corporations’ decisions to donate to “There-for-trees” to find fitting prospective donors. It is evident from the interviews conducted with donor companies that their acknowledgment of responsibility towards the society they live in is one of the main reasons for corporate donations. The most significant advantage of “There-for-trees” is the inclusion of the environmental and the social sphere of sustainability. With their involvement of school classes and the knowledge transfer taking place before and after the event, the donors feel that they help prepare the next generation to be more aware of their environment and shape the world of tomorrow. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -