TY - THES AU - Manolio, Tamara T1 - Suggestions for increasing local attendance at the festival of the Moon and Stars in Locarno DA - 2012 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Köppel, Roland AB - The act of hosting festivals as an instrument for tourism development has gained global momentum in recent years. This has led to many festivals being invented and promoted for the single purpose of drawing new visitors to a specific city or region. When a festival attracts a large number of tourists, the city or region hosting the festival is impacted in many positive and negative ways, which simultaneously affect the residents’ attitude and participation at the hosted festival. A survey conducted by Good News Productions AG in accordance with the visitors’ canton of origin, resulted in an overall low participation of the Ticinesi at the Moon and Stars. This Bachelor thesis highlights the reasons why so many people from Ticino do not attend the music festival and their wishes and expectations that could later lead to a change in their behaviour. With the aid of a questionnaire conducted directly with the locals from Ticino and expert interviews, the author was able to gain a valuable insight into the situation, which was later relayed to Good News Productions AG in the form of suggestions on how it might be possible to increase local attendance at the festival of the Moon and Stars. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -