TY - CPAPER AU - Ziltener, Andreas AU - Forster, Michael T1 - Service Innovation T2 - Proceedings ICSB PY - 2011 UR - https://icsb.org/project/icsb-2011/ AB - The present paper extends previous research further in two ways. So far existing surveys (e.g. EIS, CIS-3: OECD 2005, Innovationstest Switzerland) and studies (e.g. Hollenstein 2001, Wilhelm 2003, Arvanitis et al. 2005) analyze innovation through a quantitative set of distinctive input and output factors, whereas we try to build up on these studies and to open the black box between both (holistic approach). Especially, research indicates that focus of research should be laid on more specific and disaggregated measures of the internal mechanism of the innovation process, the throughputs (Cormican & O'Sullivan 2004, Dogson et al. 2005, Tidd & Bessant 2005, EIS 2008, DOC 2008, van Someren 2005, Billerbeck 2003). Moreover most studies above are focusing on large corporations or new ventures in the sole context of product and process development. In contrast to this our study includes not only large corporations and is not limited to product and process innovations but we too consider micro enterprises and SMEs as well as service and organizational innovation (cf. Sawhney & Mohanbir 2006). Against this background, it seemed to be of particular interest to find out what is the dominant innovation strategy (R&D-based product innovation or service innovation) taking into consideration the specific industry membership of each company (manufacturing or service industry) and whether pursuing these strategies effectively contributes to entrepreneurial success. T4 - Intended Strategy or Fall-back Plan? Y3 - 08.01.2021 C7 - International Council for Small Business (ICSB) C1 - Stockholm M4 - Citavi ER -