FN ISI Export Format VR 1.0 PT J TI The Indian Travel Behaviour and its Consequences for Swiss International Air Lines Ltd. AF Atzenweiler, Melanie AU Atzenweiler, M AB Swiss International Air Lines Ltd. provides flights to India on an everyday basis. Over 250’000 passengers are transported on this flight legs each year, while most of them are Indian passengers. In such a competitive industry, it is essential airline carriers are well aware of the needs of their passengers in order to fully satisfy them. This Bachelor Thesis provides recommendations to Swiss International Air Lines Ltd. when it comes to the serving of Indian passengers on board. The recommendations cover the fields of Cabin Crew Management, the provided onboard service product and the Marketing and Sales Department in Mumbai. The expectations and perception towards the provided onboard service on the legs to India and vice versa were examined by conducting passenger’s survey at the airport of Zurich-Kloten. Moreover, qualitative interviews were carried out with experts from the service provider sector to receive a more profound insight into the cultural aspects of Indians. ER