TY - THES AU - Zürcher, Sarah T1 - Extension of the Pilatus Indoor climbing hall T4 - Factors influencing the growth strategy of a visitor attraction DA - 2008 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Wittmer, Andreas AB - Within today’s globalised markets organisational growth is often equated with success. But the different possibilities for an organisation to grow and consequential impacts vary significantly. Depending on the industry, influencing variables may differ as well. The specific characteristics of a visitor attraction imply a thorough evaluation of possible effects if sustainable growth is aspired. The aim of this paper is to identify potential growth strategies and analyse their applicability to a current case within the leisure industry: The extension of the PILATUS INDOOR climbing hall. The first part of the paper elaborates a common understanding of important and relevant concepts. Moreover, different growth strategies are introduced and their particularities in context with the leisure industry are discussed. Customer satisfaction especially in regard to capacity utilisation is determined as key factor for the success of the future project. The second part illustrates the empirical approach including primary and secondary data analysis. Finally, the results are discussed and conclusions regarding the case of PILATUS INDOOR are drawn. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -