TY - THES AU - Hagmann, Patrick T1 - Development of a Marketing-Concept for the Hostelleria-A-Vejo-Project in Linescio (TI) T4 - Derivation of marketing measures for a nature-oriented vacation experience according to a market segmentation and in consideration of a social responsible pricing DA - 2014 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Hörburger, Norbert AB - The hospitality market is becoming more competitive every year. New market entries lead to a highly dynamic market where well thought-out concepts and differentiations are of major importance. Furthermore customers become more demanding and targeting the right segments is essential for a harbourage’s success, especially off the beaten tracks in a natural environment. This Bachelor Thesis aims to identify the right targets, to address them cost-efficiently and to focus on a unique, personal and individual customer experience at the Hos-telleria-a-Vejo. In order to do so, a marketing concept was developed based on in-depth analysis and expert interviews. In addition the aims and wishes of the foundation Rivivere have been taken into account such as including a social pricing approach and making the local culture and traditions more tangible for the guests. It is not the Hostelleria’s aim to generate a maximum profit but to create a self-sustainable, authentic holiday offer with a familiar flair and the ability to generate returning guests. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -