FN ISI Export Format VR 1.0 PT J TI Museums and tourism AF Ursprung, Florence AU Ursprung, F AB Museums and tourism organizations consider each other as mutually important. However, literature broadly reveals the difficulties these two institutions have at developing a wellfunctioning cooperation. This Bachelor thesis is structured into three parts. Firstly, it investigates whether the Grisons Museum of Fine Arts (Bündner Kunstmuseum) and the local tourism board (Chur Tourism) as well confirm this discrepancy described in literature or not. Secondly, it outlines vital prerequisites for a successful cooperation. Finally, existing cooperation products are analyzed. This thesis sheds a light on literature on the differences of these two institutions, their mutual field of action and presents studies affirming the difficult collaboration between museums and tourism organizations. To assess the specific case, two in-dept interviews with the directors of both institutions have been conducted. Based on the findings of the literature research and the interviews their collaboration is assessed. Recommendations are drawn to create a better foundation for further cooperations and possible improvements for existing cooperation products. ER