TY - THES AU - Engler, Sandra T1 - Developing a new Guest Card for Toggenburg Tourism DA - 2015 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Aebli, Annika AB - Toggenburg Tourism wants to hold their guests in the region and as a result increase their overnight stays. To reach this goal, the tourism destination wants to develop a more attractive guest card that fulfils the needs of their guests. This bachelor thesis highlights the must-have criteria for a successful guest card. Particularly, five successful destinations and their guest card systems are analysed in a benchmark analysis. Additionally, responsible people of these destinations were interviewed to get a practical insight into the different card systems. Further, a trend analysis to figure out the actual trends was done. These analyses lead to recommendations of how a successful guest card system should look like. At the end, this study is a helping tool for Toggenburg Tourism to decide which services shall be included in the new card system. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -