FN ISI Export Format VR 1.0 PT J TI How to attract leisure tourists to the destination St.Gallen-Bodensee AF Forlin, Vanessa AU Forlin, V AB Over the decades, tourism has experienced continued growth and deepening diversification to become one of the fastest growing economic sectors in the world. One area of tourism which is said to be increasingly growing in the future is cultural tourism. Due to higher education, people become more eager for knowledge. This leads to a relative growth of cultural tourism. Therefore, many tourism organizations like St.Gallen-Bodensee Tourism increasingly focus on the marketing of cultural offers. However, at least 80% of the tourists of St.Gallen-Bodensee are business tourists. This Bachelor thesis deals with the question on how to attract leisure tourists, namely cultural and culinary tourists, to the destination St.Gallen-Bodensee. Firstly, central aspects of cultural and culinary tourism such as definitions and typologies of cultural tourists are outlined. Furthermore, a benchmark study as well as a SWOT analysis of St.Gallen-Bodensee as a cultural and culinary destination is created. Based on the findings of literature and internet research as well as in-depth interviews with experts, recommendations for St.Gallen-Bodensee Tourism on how to attract leisure tourists are published with the suggestion of new packages. ER