TY - THES AU - Reinecke, Christoph T1 - Increasing customer experience whilst supporting the economy and integrity of local communities DA - 2019 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Baumgartner, Christian AB - The gap between the rich and the poor segments of the population is getting larger and larger worldwide. Most governments struggle to find appropriate solutions to solve this issue and to integrate the poor and marginalized population into the dynamics of economic value creation. Many NGOs and companies agree that the private sector can no longer ignore its responsibility to foster sustainable economic development through integrative business practices. Tourism, as one of the fastest growing economic sectors worldwide, has the considerable potential as a tool to enable economic value creation in areas where there are no other employment opportunities. This bachelor thesis assesses how a tour operator can support integrative business practices in tourism and can actively foster economic development through tourism in rural areas. The options developed are tested by using the tour packages provided by the Swiss tour operator Kontiki Reisen featuring Baltic countries. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -