FN ISI Export Format VR 1.0 PT J TI Service Innovation AF Ziltener, Andreas AU Ziltener, A AB International rankings show that Switzerland is regularly rated one of the most innovative economies in the world. On the other hand, Switzerland still lacks in innovation in the service sector. This is even more significant, considering that the companies situated in the services sector, represents the largest segment of the Swiss economy.Different types of service innovation processes are identified: R&D-based, practice-oriented and ad-hoc processes. Considering the methods used in these processes, they may have a stronger focus on service and/or innovation and maybe used with variable frequency. A survey about 300 Swiss companies indicates, that innovative firms from this service sector often use “service-specific innovation processes” and apply this methods more frequently than others. This can increase the market share of innovative service firms and strengthen their competitive position. ER