FN ISI Export Format VR 1.0 PT J TI The Economic Impact of the LAAX Open AF Burtscher, Valentina AU Burtscher, V AB The aim of this bachelor’s thesis is to calculate the economic impact of the LAAX Open 2016, a world class snowboard contest in the destination of Laax. In a first step the tangible effects, especially the added value, are calculated. This is done with the help of the LAAX Open Model, especially developed for this case. The data needed for assessing the tangible effects have mainly been collected with a visitor survey. Besides calculating the added value, the hotel occupancy during the event is outlined. The intangible effects, who also play a major role at this even, are analyzed in a second step. Interpreting the provided Media Report lead to a conclusion about the image effects and an expert interview offered the possibility to discover the network, competence and structure effects. In the end the tangible and intangible effects are interpreted. Out of the findings, some recommendations for actions are given in order to improve the LAAX Open for the next years. ER