FN ISI Export Format VR 1.0 PT J TI World Leisure City AF Stöckler, Claudia AU Stöckler, C AB The tourism industry has an important impact on the economic development and social progress of cities. Therefore, competition between cities for tourists is very high and it is constantly increasing due to the emergence of new markets, especially in Asia, South America and Africa. In order to stand out of the crowd, cities can apply for certain quality labels and use them as an additional promotional tool with the aim to raise the awareness level of the city. The centre of this thesis is the development of a quality label based on leisure, which will be called «World Leisure City». Cities are starting to recognize that leisure can make a significant contribution to a higher quality of life not only to its citizens, but also on tourists and inward investors. Hence, this thesis is based on a literature review highlighting on the one hand the importance of leisure and other hand giving certain insights in field of city marketing and city branding. To investigate specific benefits for cities by providing suitable leisure facilities and services, five expert interviews have been conducted. Moreover a benchmark analysis gave valuable insights by comparing four cities that already have included leisure in their strategy for future development. ER