TY - THES AU - Moro, Anna Sophia T1 - Staging of experiences and emotions in tourism T4 - The case of the ‘Bärenpark’ in Arosa DA - 2012 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Kogler, Aurelia AB - As the summer tourism is gaining in importance due to the stagnating winter business alpine tourism destinations are forced to create appealing and sustainable attractions for their guests to differentiate from the competitors. Therefore, Arosa Tourism launched the idea to establish a bear park on the undeveloped side of the destination. It is seen as opportunity to revitalize the summer business through generating more overnight stays and day visitors. The intention of this Bachelor Thesis is to analyse the project and determine how the ‘Bärenpark’ Arosa could be the next successful product after the All-inclusive concept in Arosa. Therefore, literature concerning the experience staging in tourism had been analysed and expert interviews were conducted to finally make some recommendations for Arosa Tourism. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -