TY - THES AU - Tasiakou, Eleni T1 - Swiss Hospitality Industry under Qualitative Scrutiny T4 - The Profoundly Positive Influence of Consciously Practicing Emotional, Social and Cultural Intelligence on Guest Relations in Swiss Hotels DA - 2015 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Root, Gregory AB - Swiss hospitality industry has well sold abroad its expertise and is established as the cornerstone of hospitality and hospitality education. However, no matter the perfect quality and the professional standards it sells abroad, the recent years it shows stagnation which it cannot recover from. In response to that some authors claim that Swiss hosts are possessed by some idiosyncrasies that are not much tolerated by the foreign visitors. Emotional, social and cultural intelligence are proven to be catalytic employee competencies for successful selling and direct or indirect increase of profits, outpacing competitors who stick with obsolete selling approaches. Nonetheless, the research on social competencies of the employees in Swiss hospitality industry can be described best as insufficient if not inexistent. Therefore, this research paper’s goal is to gather qualitative data from Swiss hospitality executives, tourism academics and international visitors and future tourism experts about the level of Swiss hospitality employees mastering the afore-mentioned competencies, how they can be trained, their influence on the Swiss hotelerie’s amelioration and what steps should be done to raise awareness of this issue are the outcome of this research. M3 - Masterarbeit Tourism M4 - Citavi ER -