TY - THES AU - Kriha, Kerstin T1 - Crisis Management Strategies of Thailand’s Tourism Industry T4 - A study of Thailand’s tourism industry following political unrests and terrorism in 2014/15 DA - 2016 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Ammann, Walter AB - Political instabilities and terror attacks pose a serious challenge for the tourism industry which relies on stable surrounding conditions. Thailand has seen its share of such crises in recent years with the military coup in 2014 and the Bangkok bombing in August 2015. This research investigates the impacts as well as the corresponding crisis management activities. Key stakeholders from the private and public sector were interviewed both in Europe and on site in Thailand. A first aim of the research was to analyse the impacts of both events on tourist arrivals through Desk and Field research. Another part of the thesis is dedicated to the analysis of crisis management activities prior to, during and after the crises. The research also analyses to which extent collaboration between stakeholders took place and whether there was room for improvement. Finally, the efficiency of Thailand’s tourism industry in managing political instabilities and terrorism is evaluated. Due to the involvement of stakeholders from all relevant parties, the thesis was able to gain practical – and sometimes surprising – insights into the complexity behind the management of tourism crises. M3 - Masterarbeit Tourism M4 - Citavi ER -