FN ISI Export Format VR 1.0 PT J TI The Potential of Online Reviews for the Airline Industry AF Eggler, Nadine AU Eggler, N AB With the advent of the internet, online reviews have gained in importance for the hospitality industry. This phenomenon has been researched thoroughly in the last years. With the introduction of the Flight Reviews platform by TripAdvisor, online reviews for airlines could now have an impact on the booking behavior and marketing strategies for airlines as well. This Bachelor Thesis analyses if online reviews for airlines have the same potential in influencing customer booking behavior as hotel online reviews do. It provides recommendations for the leading Swiss charter airline Edelweiss Air on how to manage the online reviews written by passengers on various platforms. The recommended strategy is based on literature review on the topic of online reviews for the hospitality industry as well as the quantitative analysis of a questionnaire-based survey and an A/B testing of the Edelweiss website. ER