FN ISI Export Format VR 1.0 PT J TI Vacational needs and desires in the case of overweight women AF Arizzoli, Flavia AU Arizzoli, F AB Our industrial world is facing an epidemic of increasing overweight and obesity, nicknamed ‘globesity’. Various consequences in different fields occur and the question arises if and how the tourism industry has to adapt. As a result, this diploma paper investigates the impacts of the overweight population on the tourism industry by analyzing both perspectives in depth. The diploma paper is divided in two parts, a theoretical and a practical one. The first part shortly introduces the weight loss institute CaloryCoach. Different aspects and insights of overweight and obesity as well as of the relevant and related tourism industry are discussed. The second component describes travel patterns of overweight women based on primary data of a self conceived survey. From the whole analysis pragmatic recommendations on a potential vacational CaloryCoach service are given. At the end essential marketing plan elements are developed. ER