TY - THES AU - Satz-Wu, Thorsten T1 - Business plan T4 - Rosso Nero DA - 2005 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Moore, Bill AB - The objective of this business plan is to sketch the various strategies, tactics and programs that are associated with the business process and opening plan of the establishment. It takes a close look into various marketing activities, customer analysis and operational processes of Rosso Nero. Rosso Nero is a Gelateria/Cafeteria style establishment offering its customers an unparalleled service and choice of products not available in the Guangzhou city of China. The most significant competitive advantage of Rosso Nero is the uniqueness of its concept based on selection of Italian ice creams and pastry varieties. One of the main objectives is to be one of the best and most authentic Gelateria/Cafeteria in Guangzhou. The establishment will be mainly attracting young population of Guangzhou aged between 17 years old and 45 years. Innovation and customer service are an important part of the establishment’s concept. As well as having highly skilled management team. In the coming years of operations the business expects to achieve a fair and reasonable profit to ensure the prosperity of the establishment and also to offer a long term benefit to the customers, owners and the employees. M3 - Diplomarbeit Tourismus M4 - Citavi ER -