FN ISI Export Format VR 1.0 PT J TI Corporate Social Responsibility at Sport Organisations AF Zbinden, Jeanine AU Zbinden, J AB These days, managers are increasingly interested in ethical activities within their companies. In the wake of globalisation, many customers attach importance to the ethical production of the things they buy. It is vital for the companies to have a positive image which can be created by acting ethically appropriate and by supporting disadvantaged people. But ethics should not only serve as an instrument for gaining better reputation and higher success, it has to be anchored in the company’s strategy and aim at raising the stakeholder value. This IDT is divided into four main sections. Firstly, literature about Corporate Social Responsibility (CSR) will be reviewed to explain the theory. Secondly, existing models of CSR at sport organisations are going to be analysed. Based on the theoretical findings and the existing models, an appropriate approach for a sport organisation is developed and conclusively applied to the case study of the ZSC Lions. The final aim of this thesis is to help the ZSC Lions to improve and to enlarge their social activities. ER