TY - THES AU - Bachmann, Irene T1 - Catering in Ice Hockey Arenas T4 - Products and Process Optimization in the Vaillant Arena Davos DA - 2012 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Schocher, Jon Andrea AB - The ice hockey club of Davos (HCD) caters to its spectators at the home matches in the Vaillant Arena Davos, whose revenue generated can provide the club with additional valuable financial means. The motivation for the topic of this bachelor thesis was the desire to find out if and where there were potentials of improvement which would presumably lead to the best possible satisfied customers, additional sales revenue and easier handling for all staff members involved. The main focus is set on the range of goods offered and various processes, with strong emphasis on the consumer behaviour of the target group. Very little specific literature about catering in sports arenas is available, which this thesis is intended to enhance. Additionally, a survey conducted with slightly over 300 respondents at an ice hockey game in the Vaillant Arena, as well as a benchmark with experts being in charge of the catering of the BOSSARD Arena in Zug and PostFinance Arena in Bern are provided. Furthermore, the sales figures from the HCD of the previous ice hockey season have been supplied by the external partner and are aimed to support the evaluations. These various methods lead to recommendations for adjustments for the HCD concerning various aspects. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -