TY - THES AU - Koller, Sandra T1 - A Mobile Luxury Hotel on the Railway Network in Grisons DA - 2015 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Hörburger, Norbert AB - The two designers from Team für Gestaltung devise a new tourism product in Grisons. Their idea is to launch a luxury train hotel that travels on the tracks of the RhB. The train will ride through the beautiful scenery of Grisons and stop in local villages along the route where guests can discover the surroundings and take part in locally organised activities. The professional on-board service, a warm and welcoming atmosphere, Grisons’ beauty and the interaction with local people and other travellers will create a unique experience with a luxurious touch for guests that seek the best. Aim of this bachelor thesis is to investigate the market potential of the luxury train hotel and the formulation of suggestions for possible package tours and their respective target groups. The paper includes a benchmark analysis on existing luxury trains, research on tourism offers in Grisons which could be integrated in tours, expert interviews and surveys with country managers from Switzerland Tourism and specialised rail tour operators. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -