TY - THES AU - Zumstein, Laura T1 - Human Resource Management in a Growing Business T4 - Strategies and Developments at Kontiki Reisen DA - 2013 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Bischoff, Heinrich AB - Kontiki Reisen is a well-known Swiss tour operator specialised in journeys to destinations in Northern Europe. Kontiki enjoyed a constant growth over the past few years. Key to this success, among other factors, is the highly motivated and passionate workforce assuring excellent service to the customers. Acknowledging the importance of the staff has made recruitment and retention of effective employees a key issue of the management. This thesis aims to identify possible improvements with regard to recruitment and retention. The focus has been set on the topics employee satisfaction, employer branding and corporate culture due to their influence on human resource management. The research includes both a literature review and an empirical research. A survey has been conducted with the workforce of Kontiki in order to find out their work satisfaction and opinion about the corporate culture. For the topic employer branding, expert interviews aimed to detect current trends. Resulting arguments and findings provide the basis for comprehensive recommendations to the management of Kontiki. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -